Brand strategy + conversion copy for brilliant brands

Hiya,
I'm Chaya.

Mad strategist for brands.
Copywriter-par-brilliance.
Pretty much normal the rest of the time.

I help businesses like yours get recognized, understood, and sought-after. Move your brand directly into the spotlight with a brand name, voice, positioning strategy and web copy that doesn’t just steal the show, it splinters the stage. Wanna be heard above the clamoring voices of your (formidable) competitors? I make you larger than life.

Brands I've put on steroids

Brands I've named

If this is you,
you're totally my client.

Guess what.

You can Stop. Trying. So. Hard.

Hand the reins to a strategic partner and expert brandmaker. I totally manage the research and brand development process. I’ll keep you in the loop with strategy briefings, leaving you hands-free to steer the ship. You get the strategy + effective copy you need.

Yahoo. It’s time to cut back on your caffeine intake.

Why work with me?

I’m an unrepentant brandomaniac.

I give you the transparent process you
deserve + the results you want.

1.

obsessively
strategic
research

Want a strategy based on
real hard data, no fluff?

Every project includes:

Drill down interview so we get down to the core of your business, no matter how complex it is.
Competitive analysis or market mapping so we can probe for opportunities and discover how you can stand out.
Target audience research so we can steal the words real people use to describe their pain points and your solution.

2.

pathologically
creative
development

Research and creative storytelling come
together with my MAD formula.

M - Market Position

Make your brand the most compelling choice when compared to your competitors.

A - Audience

Tell a story that’s about your audience, not just about you. Trigger the right emotions in your audience with a highly persuasive problem-solution or desire-satisfaction story.

D - DNA

Don’t just sell something, be something: a unique identity, powerful voice and a magnetic persona that inspires a loyal following.

3.

fanatically
punctual
delivery

Get it on time – and get it awesome. Brand briefs are so clear your team will want to applaud – and you’ll want to send a screenshot to your COO. Web copy is delivered in an easy-on-the-eyeballs wireframe, so you and your design team can see exactly where everything goes on the web page.

This smokin’ beaker of copy is letting off results

Increased web traffic by 351%

Atar and Co.

Increased conversions to 11.6%

Rubberoofs

Landed a $90K grant award
(and a spontaneous personal donation of $5K)

Bikur Cholim of Cleveland

"Smart, strategic and overall brilliant! Chaya has the super power to get into your customer's brain. You want substantive, no-nonsense work, this is the address."

Shia Teichman Creative Director, Gallop Branding
(and an incredibly talented brand strategist himself)

“Chaya is a ruthless researcher and master storyteller with a firm understanding of branding. She knows how to boil a brand down to its core, give it a voice, and make it come alive. With her warm and caring personality, she's an absolute pleasure to work with.”

Charna AmbersCreative Director, Brand Specialist, Founder, CB Design
(and a really nice person, too)

"Chaya did a great job (on our trade show materials)... it was striking. It got our brand out.”

Zindy FeurwergerFounder, Inventory Ahead
(and champion of inventory management automation)

"Our main reason for hiring Chaya was figuring out how customers look at us and what's the right way to describe what we do. Chaya has a system in place that inspired me to create a systematic approach in my own business. Her research and the answers she gave us were very satisfying, detailed, and very easy to understand.”

Chaim HirschExecutive Director, Leverage Builders Group

“Chaya really held my hand straight through...she did a beautiful job on the writing, she brought my business to life. When I read the copy, I actually got emotional...What I really appreciate very much was the way she collaborates. She doesn’t just do her piece ‘here’s your copy and have a good day’ she puts herself into it, works with the team. Her video presentations were also a huge, huge plus. I watched them every time, really solidified the message for me.”

Leah EhrlichPlatinum Teletherapy

“Gets into your zone immediately. It's liberating to work with a writer who can help you differentiate your business. Worth every dollar.”

Aba BerkowitzDirector, Lev Voices

“As web developers we’ve had the opportunity to collaborate with Chaya in a wide variety of industries. Chaya is extremely professional and super- creative and consistently “nails it” giving each brand its voice...we used her services for our own ad campaigns and we were thrilled with the results!”

Rochel Einhornatar & co