Break into
new markets
With the right strategy & messaging
Trusted by 200+ growing brands
Hi, I’m Chaya Glatt
Strategist
speaker
& trainer
I help businesses get in front of more eyeballs, make better impressions, and generate more sales
Because let’s face it
The best businesses have
the biggest marketing challenges
No one understands what you do
No one understands what you do
You’ve tried “fluff” explainers. You’ve tried long-winded analogies. Nothing worked.
You’re dependent on word-of-mouth referrals
You’re dependent on word-of-mouth referrals
Referrals are great. But you have no other strategy for generating leads.
You’re stuck behind a stigma
You’re stuck behind a stigma
You want to market loud and proud — but something’s holding you back.
Customers only care about price
Customers only care about price
Customers see dollar signs and run. They don’t realize how much quality & service matter.
The competition is paralyzing
The competition is paralyzing
The big flashy brands thought of everything already. You’re always in their shadow.
You look mom-and-pop instead of PRO
You look mom-and-pop instead of PRO
You want to professionalize your brand and move it into the digital age.
There are simple, proven solutions
for problems like this
Working with me, you begin to
Think competitively,
act competitively
& win market share
Client breakthroughs
Developed an inimitable brand name & position
Braverhood
Brand Name Development / Brand Strategy & Architecture / Web Copy
Penetrated the premium door hardware market
Embelle
Maxed out client capacity with landing page conversions
BehaviorCare Therapy
Broke into a market dominated by incumbents
Proactive Parks
Ended apologetic messaging with a new attitude
Mofi
Positioned for authority in a sea of competitors
Woodmont College
As a strategist
I never ask you what
service you want to buy
I ask what change
you want to see in
your business
These clients exceeded goals
Here’s what they said
“Chaya understood exactly what our problem was”
As a college, we had the academic terms, but we didn’t have the marketing communication that would carry our message. And the first thing we saw with Chaya was that she got it. We only had to say a few sentences, and she understood exactly what our problem was, and what we needed to do. That was just a breath of fresh air.
“I reached my fiscal goals — and raised prices twice”
Three months after the website went live, I raised my prices — again… My website speaks to my exact target audience. Since I’ve launched the website, the clients that I work with are exactly who I want to work with. The target audience that I defined is the target audience that’s coming to me. So obviously, the messaging is on point.
“Chaya gave me a chance to be the brand I am right now”
If I didn’t have this brand strategy in my journey, I would be a mess. I’d try to copy the competition, I’d probably be crazy intimidated by everyone else. And I wouldn’t succeed. The brand strategy gave me an individual space — which is fundamentally important. I had a clear direction for my brand within the existing market.
Get and execute a
fully-informed branding
& marketing plan
Services
Brand Strategy
A transparent view of your target audience and what they are really thinking. Clarity about your message, voice, and positioning in granular, persuasive detail. Built on firm psychology. Delivered with a trove of social proof.
Brand Name
A memorable brand name that fights for long-term leadership in your space. Powerful positioning + strong psychological underpinnings. A few neat tricks that exercise subconscious persuasion over the human mind.
Marketing Strategy
Airtight funnels that hit the ground running. Clear guidelines for channels, frequency, and flow. Segmented strategy for multiple audiences or offers. Clear instructions for implementors.
Conversion Copy
Data-driven copy that erases skepticism and converts qualified leads. Jaw-droppingly sharp. Dripping with authority your competitors will want to imitate (but can’t).
Consulting
On-demand time spent tackling your branding or sales questions. Guidance driven by market precedent rather than subjective opinion. An easy conversation that leans intense on the value scale.
Copy Spree
An intensive package of hours to get pro copy all over your brand pages. My most popular offer for brands that already have their message down pat.
As the trainer behind 56+ brand strategists
Clients bring me branding dilemmas that stump other experts
Complex
or ultra-niche
service
Expensive offer
with no clear
differentiator
Socially taboo
or highly confidential product
Multiple brands
& sub-brands
Diverse or
complex
audience
Effective marketing isn’t about
spending the most money
It’s about doing The Smart Right Thing.
Again, and again and again.
“Got us out of analysis paralysis”
We’d been back-and-forth about the company name and tagline for too long, it was getting out of hand. Chaya got us out of analysis paralysis. She is always so clear and precise, it’s a pleasure. We are so glad that we found her.
Nikki Friedman
Director of Marketing & Outreach
Wellbrook Recovery
“Helped us become competitive”
Chaya spoke to the parents we serve, and to employees. She developed a full view of who we are… Before, we hadn’t positioned the business in a competitive way. Working with Chaya was a real eye-opener for us. It helped us become competitive.
Chaya Rennert
COO
Braverhood
“Changed perceptions about our brand”
What changed is brand perception. People look at our brand and say “wow.” Resellers and customers don’t compare Embelle to other brands. It’s now obvious that Embelle is in a class by itself.
Mayer Rochlitz
CEO
Embelle Hardware
strategy to implementation
Don’t just get advice —
get results like this
Ariel Sandell
Securex
Prospects signing up for
consults within minutes
of a campaign
“We worked with Chaya to market our cyber security and compliance services to two very different audiences. Chaya wrote targeted copy that would be effective for each audience (and she was not daunted by the complex nature of our compliance and cybersecurity service). Her work was highly professional. We had people signing up for free consults very shortly after the email went out, literally minutes after!”
Shaya Sternhill
Head of Marketing & Business Development
Melody Benefits
Winning a
multimillion-dollar client
“We’ve just signed on a client that was working with a direct competitor. All the research Chaya did, understanding where our clients are coming from, and positioning us competitively has led to a lot of opportunity. Chaya doesn’t just share branding and marketing ideas, she also understands and handles the many minute details that make those ideas work in execution.”
Charna Ambers
Founder & Lead Consultant
CB Design NY
Attracting more
ideal clients &
targeted referrals
Chaya consistently over-delivers with detailed, actionable insights — all on time and on target. Since working with her, I’ve been attracting more of my ideal clients, and my messaging has become more focused. I’ve also started receiving more targeted referrals
